Addressable geofencing refers to household geofencing. We leverage your ad budgets so we are targeting precisely. This limits “waste” or paying for an ad to go to the wrong person.
After your team provides a list of addresses our team then matches them with our data to identify the exact address, size and location of plot. If you don’t have a list, we can also use our software to send to your exact targets home address. For instance, targeting women who make 100k plus, age 25-45…we can send ads to all their cross devices at their home address. HOW WONDERFUL DURING COVID!
Key Addressable Geo Fencing Benefits:
Highly precise. Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Provides foot traffic attribution. Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Granular reporting. Report and break down campaign performance by ZIP+4 level.
Cross-Device. Targets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left the address.
Create granular audiences from CRM systems and other offline databases